Surya, the esteemed sun deity in Hinduism, embodies life and balance, shaping life paths in Hindu astrology. Our visual identity for Surya reflects this profound symbolism, striking a balance between elegance and strength, femininity and power. 

The bold sans-serif letters in our logo resonate with the vigor of a healthy body, while the fluidity of the letter “R” symbolizes the flexibility gained through pilates. More than just physical goals, the “R” encapsulates the significance of the journey over the destination, inviting individuals to embrace the transformative power of their paths.

To distinguish Surya from the typical association of pilates with commonly soft and pink color schemes, we’ve chosen a main color accent of clay red. This distinctive hue not only adds a touch of uniqueness but also establishes a bold presence, allowing the brand to stand out and make a lasting impression.