The main challenge was to create an identity that seamlessly blends the professionalism and specialization of the company with its modern character, setting it apart from traditionally characterized firms.

We conducted a thorough analysis of the company, identified the target audience, and assessed their needs. From this, we developed visual identity elements representing the company’s values such as modernity, stability, trust, and problem-solving orientation.

The collaboration involved crafting a visual identity system, digital promotional materials, and stationery. The geometric company emblem signifies its solidity, while the maintained minimalism embodies the professionalism and modernity of the firm. The monochromatic, yellow key color evokes positive associations with client problem-solving and streamlined business operations.